Maybe COVID-19 has educated younger consumers about the value of life insurance.
U.S. life insurance application activity was 5.2% higher in May than in May 2019, according to MIB’s new application activity report.
(Article reprinted from ThinkAdvisor.com: Life Application Activity Soars: MIB)
The Braintree, Massachusetts-based life insurer consortium says overall application activity climbed even more for consumers in the youngest of the three age groups the MIB tracks.
Here are the MIB activity numbers for each age group for May:
MIB helps life insurers share information used in underwriting. MIB bases its life application activity figures on MIB database usage data.
The overall MIB activity index rose 5.6% in February, then fell 2.2% in March, and 3% in April.
MIB analysts are shying away from drawing firm conclusions about the life market from the May activity numbers.